5 Controversial Internet Marketing Myths You Should Know!

Today I want to clue you into 5 Internet marketing myths that keep a LOT of people from ever seeing any success. Usually people believe these and never even get started. I have had my own business for a long time now. If the emails I get every single week from my readers are a good measure (and I think they are), LOTS of people believe these. It’s sad, because these myths have never been true, as far as I know. But they hold people back. I will not only tell you what the myths are, but I’ll also tell you the TRUTH for each one…and how to turn it to your advantage. Myth #1: You Need To Be Technical Genius Not even close! When I started I knew nothing. I’m STILL not the best technical guy around. It really doesn’t matter. This stands in the way of lots of people even trying to start their own Internet business, and that’s silly. Honestly, you can have an ugly website and still make serious cash. I’m not saying that’s a guarantee, but you definitely do NOT need to be a technical wizard. Now, if you really want to succeed online, you typically do need a website, but here’s the thing…you do NOT need a complicated one. You can probably hire somebody at Elance.com to make you a simple website for $100 or less. Or you can do it yourself with free tools. You’ll need to learn a few things, like maybe some HTML basics, but you don’t have to be super programmer or anything like that. This actually gives you a big advantage. Most people waste time and money building beautiful websites before they even know there’s a market for what they want to sell. If you start very simple, you can figure out if there’s a market FAST, then really cash in. Myth #2: It Costs A Ton To Get Started No way. In fact, it doesn’t have to cost much of anything. I won’t say it costs absolutely nothing, because I recommend that you have at least $250 to spend on things like an autoresponder account, maybe a simple website from a freelancer, and so on. But that’s all the expense I’m talking about. You don’t have to spend thousands on every expensive gadget, gizmo or graphic. Google is your friend here. When I first started, I wasted so much money on stuff I didn’t need. You can avoid that mistake and start by searching for no-cost resources on Google. That goes for everything from things like a website, to courses to help you learn skills you need. For example, I offer several no-cost courses and I’m not the only one. There’s lots of help out there. One other possibility (a great opportunity for you) is to hang out in marketing forums and find people with the skills you need. When you find a good prospect, you can offer to do something for them if they’ll give you what you need. Believe me, you have at least one skill that other people will consider valuable. Maybe you can write, or draw, or make videos, or create simple websites, or think of good product ideas. Anything you can contribute is fair game. This is a great way to meet people, and you can also get a nice profit opportunity out of it.  If you find somebody you work well with, you can propose a joint venture (JV) and split the profits. You’ll already have a good relationship, so you can take it to the next level VERY easily. I’ve done this myself with several people, and it has been extremely lucrative for me. Myth #3: You Have To Be A Niche Expert You most definitely do not when you’re first starting. All that really counts is that you have to provide helpful information at a compelling price. Really, that’s it. Look, very few people are niche experts right when they enter a new niche. Instead, they learn a little bit, create a nice entry-level product, then tiptoe into the market. As they learn more, they grow their product offerings more. Their reputation grows over time. I’m not saying you can’t be a niche expert from day one. If you’re already an expert at something (like sailing, or pet training, etc.) then go ahead and describe yourself as an expert. What’s true for everybody, though, is that unless you’re famous offline, nobody’s going to know you online, even if you really are an expert. It’s much wiser to BECOME an expert by being in a niche for a while. You can actually make a killing that way, and I’ve proven it myself. Years ago nobody knew who I was online. But I had written some very successful promotional emails, and some marketing friends of mine said I could create a product out of that. Now, like I said, I wasn’t known as “the email expert.” But I knew what I was talking about, and LOTS of people wanted to know how to write an effective email. So I created a product about it and built a reputation in the email marketing niche. You can do the same thing. Myth #4: You Don’t Need A Product I bet that’s not the myth you expected. You probably thought I was going to say that people assume they need a product, when they really don’t. That’s sort of true and sort of not. You definitely don’t need to have your own product when you first get started, but believe me when I say it’s a HUGE advantage. Having your own product gives you an asset that can pay you back in multiple ways: You can sell it for a profit You can reuse the content for other things You can sell resale rights to the product and make serious cash on that And there are more options. The point is, I think you DO need a product, and it’s very easy to create one. All you have to do is research a topic you’re interested in. You can start at an article site like EzineArticles.com, but also use Google to find websites about the topic. Then write up a short report, maybe only 5-10 pages, chock full of helpful information. You can sell that for $7 pretty easily if you have a good title that promises to give readers some bit of information they desperately want. For example, you could write a report about how to beat a speeding ticket, or cure a common ailment, or do something seemingly difficult like buying a good used car. Anything helpful can work. Once you have your report, you can make an audio version using a free software tool like Audacity. Or you can record a video with YouTube. Really, creating your own product isn’t hard. The mistake people make is trying to create too fancy a product. Keep it simple to start, and you should be fine. Myth #5: You Need An Email List I’m not going to say having an email list isn’t great. It sure is. I love my list, and I wouldn’t trade it for the world. But you do NOT need a list to start with. In fact, it’s best if you don’t start with a list, because it forces you to build one. The best way to do that is to find a good market full of hungry buyers. Google lets you do all the keyword research you want for no cost, so find keywords that get healthy traffic but not killer competition (those are “long tail keywords” by the way). Those micro-niches are a great place to start a list. Once you find them, you can do one of two things: You can offer an inexpensive initial information product, like I described before, or You can do the same work to create a report and…get ready…offer it for free! I LOVE that second option. It’s a great way to go, because you don’t have to worry about selling anything to start with. Focus on offering truly helpful, valuable information to start with, and get people on your list. Then you can offer them an inexpensive “starter” product, and you’ll probably get lots of buyers. I’m telling you, if you’ll do that, you’re miles ahead of most people. Most people either don’t build a list at all, or they focus on offering a big product first. I initially didn’t build a list at all. I worked night and day for months to get visitors to offers, but I didn’t capture a single email address. That mistake literally cost me years. Please don’t do that to yourself. It’s much smarter to start small, attract visitors with a no-cost (or low-cost) offer, and build a list from the first day. In fact, that’s the general advice I’ll leave you with. Skip right past these myths, because they’re not true. Instead, ignore them and do very simple things that can get you moving FAST. If you’ll do that, you can shortcut the success process like you won’t believe. I hope this helps and I’ll talk to you soon. Share this on Facebook Tweet This! Share this on del.icio.us Digg this! Share this on Technorati Stumble upon something good? Share it on StumbleUpon Email this via Yahoo! 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