The Big Questions About Social Networks!

The Big Questions about social network – With marketing budgets getting hit badly in 2009, unlike others, social media marketing budgets have shown a positive growth in 2010. But even when there are so many positive signs, e-marketers find many questions looming large in their minds. These questions can be grouped under three heads: (1) Strategy: What are the best tactics to use? (2) Metrics: How to measure the effectiveness of social media? (3) Process: Where to start? (1)Strategy – To decide on the right strategy, the following questions need to be answered: Which SNS is most successful and has maximum popularity? How should it be leveraged? For forging on strategic partnerships with those in similar business, what should be the USP? What are the different ways to use SNS for building brand awareness and credibility? How should the messaging be on status updates? Metrics: The first question that needs to be answered is, how to track the returns on social network sites? This must be followed by: o What are the key metrics that would correctly indicate the ROI in terms of customer satisfaction, revenues or brand loyalty? o What are the returns on the resources needed to maintain the social network marketing effort? o What are the industry benchmarks? Process: Before deciding on where and how to start, e-Marketers need to know the best practices in social media network marketing. After having a thorough knowledge on the best practices, one must decide on “what works?” based on their unique business objectives. The other questions that follow thereon are: o How to make the message stand out in the noise? o How many SNS should be used initially? o What are the DO’s and DON’Ts in SNS? o How to meet the business objectives without spamming? o How to make the messages viral? Time: Social Network Marketing is a time-taking process. Hence, it is essential for marketers to decide on time allotment, constraints, facing time-related objections, etc. Target Markets: How to reach the target markets based on demographics, geographies, channels and niche segments? Traffic: In order to convert the marketing efforts into sales leads, marketers have to understand how to generate and drive traffic. They must also plan on how to reach larger audiences that are outside the current network. Most importantly, the strategy to drive more traffic to the company website using social network marketing should be well chalked out. Implementation: It is advisable that first-timers approach it in a step-by-step fashion and gather all the know-how and tactical advice before plunging into the implementation stage. The knowledge base must cover the various features of every SNS that is selected and how these features must be enhanced to contribute to the success of the marketing efforts. Apart from the above 3 categories, an e-Marketer must be aware of the latest social network trends and the future expectations of the end users. This knowledge helps in staying current with all the changes and taking on the big opportunities as they come. Share this on Facebook Tweet This! Share this on del.icio.us Digg this! Share this on Technorati Stumble upon something good? Share it on StumbleUpon Email this via Yahoo! Mail Post on Google Buzz Related posts: Types of Social Networks What is the Benefits of Social Networks? How Social Networks Work? What is the Emergence of Social Networks? Social Networking Vs. Social Media

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The Big Questions About Social Networks!

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